Why Entrepreneurs Are Turning to Ghostwriters for Business Books

Why Entrepreneurs Hire Ghostwriters for Business Books


No sane industrialist would ever abandon their well-established business and abruptly put it aside for book writing, unless they see a silver lining.

He or she would also not invest so much money in ghostwriters for no reason. So, let’s get to the bottom of what these entrepreneurs are up to.

It began in the early 2000s. ‘Personal Branding’ started becoming dominant in the industry, and every business executive wanted to become a recognisable thought leader. This is why they started hiring the most reliable ghostwriters. So, in a nutshell, the book is just a well-planned move to build influence, attract opportunities, and shape public perception.

Entrepreneurs as Authors for Ghostwritten Business Books

For obvious reasons, writing is not a businessperson’s best suit. Therefore, they can’t just magically turn into an author overnight.

But having a book, with their name in bold letters on it, is the new need of the time, so they need someone who can write like them. In addition, they also need this individual to let go of their contribution credits for a monetary benefit.

Now, this is a huge favour to ask from a writer because it requires complete anonymity that only a ghostwriter can sacrifice. It is this person who is more concerned with the project and compensation than with his recognition. So, carry out thorough research and find a professional Ghostwriting UAE service to uplift your personal image in the industry.

6 Reasons Why Hiring a Ghostwriter is a Wise Decision

  1. First of all, according to a 2024 ROI study of 350 authors, it is evident that ghostwritten business books are four times more profitable than self-written ones. Hence, if you want to boost your profitability, then reach out to the agencies and hire a co-author. They will not just deliver polished, market-ready manuscripts but also attract media, clients, and speaking gigs.
  • Secondly, this new trend is a strong financial strategy for entrepreneurs because it brings in a lot of money. Sometimes, even up to $250,000, as found out in the ROI study. Apart from this, the global ghostwriting market hit $0.6 billion in 2024 and is projected to reach $1 billion by 2033. All thanks to these busy professionals, their appetite for huge returns tempts them to invest in this side hustle.
  • Moving on, investing in the anonymous co-authors is also a great strategy because they help the business executive focus primarily on their ventures. For example, imagine having someone who takes care of the interviews, research, editing, and also updates you about the progress. This is the safest way of saving hundreds of hours while making sure that the final product still reflects your voice and expertise.  
  • Another statistic from that research proves that more than 90% of authors from the study reported non-monetary benefits. They named things like increased credibility, visibility, and the position of thought leader in the market. This was all because of the co-authors who helped express complex ideas in digestible sentences. As a result, the audience becomes impressed and starts trusting the entrepreneur.
  1. Next, the businessmen-turned-authors who hire business book ghostwriting services are twice as likely to be satisfied with their publishing experience. Especially with hybrid publishers, because the paid writers understand what publishers want. Whether it is the tight structure, the compelling narrative, or the market appeal, they effortlessly handle everything. This increases the chances of acceptance and avoids any costly rewrites.
  • Lastly, the median profit of the 350 authors in the ROI study was over $96,000, which means entrepreneurs can use their business books as business growth tools. The scripts can attract clients, upsell services, and even convince society to trust your brand. Hence, anonymous writers can boost your authority to a whole new level. This means entrepreneurs are right to entrust them with their business book stories.

Common Goals of Entrepreneurs Behind Business Book Writing

The world’s first business book (or rather short book) with an entrepreneur author was Advice to a Young Tradesman. It was attributed to Benjamin Franklin and was practical advice to freshers starting a business. Franklin’s primary goal was to give back to society. However, it is 2025 now, and there is a long list of goals. Here is a chart showing the most common ones. The businesspeople write manuscripts for:

  • Sharing knowledge
  • Highlighting the topic that needs attention
  • Boosting their own reputations
  • Bringing more paid engagements
  • Generating leads
  • Giving back to society
  • Building a personal legacy
  • Changing opinion in the field
  • Making more money
  • Proving own abilities

Ghostwritten Business Books that Did Well in the Last Decade

Book TitleNotable Impact
The Art of the Deal by Donald TrumpOver 1 million copies were sold and helped shape Trump’s public image.
Rich Dad, Poor Dad by Robert KiyosakiOne of the most sold financial literacy icons in several countries.
Jack: Straight from the Gut by Jack WelchIt is a NYT bestseller and a perfect corporate leadership read.
The 7 Habits of Highly Effective People by Stephen Covey40 million plus copies were sold, and it turned out to be a foundational self-help classic of all time. It also taught the readers about timeless principles for effectiveness.
Onward: How Starbucks Fought for Its Life by Howard SchultzIt is an insightful brand turnaround story that was probably written to share knowledge. Thus, it talks about how profitability can be achieved by focusing on values and customer experience.

Here are 10 such books that were written by uncredited writers and made a significant impact through sales, influence, or cultural relevance.

Conclusion

It is not just in one country or two, but the whole world is witnessing businessmen and politicians turning into authors. However, not the exact authors because they just lend their story and tone, the words and structure come from the ghostwriter they hire. Everyone quite likes the growing trend as the reader gets the much sought-after insights.

On the other hand, the owners of the book, these businessmen, are getting the industrial authority and the leadership they have always dreamed of. So yes, the business books written by paid co-authors (without being given any credit) are a total win-win situation for entrepreneurs!

You may also like

LEAVE A COMMENT